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Top 10 Secrets On How To Become The Authority In Your Industry

To conduct a successful cold calling campaign, you need to convince your prospect that you are the authority in your industry. Everyone wants to feel that they are doing business with the best that money can buy. These tips will help you to convince them that you are an authority:

Strengthen Your Tone of Voice Women especially have to learn to modulate high-pitched voices to ensure credibility. Shrill or weak voices command less respect.

Sound Confident Authority begins with a voice that has a confident tone. A self-assured and hurried approach (as if you have no time to waste) helps you to get past the gatekeeper. Next, you should communicate with your prospect on her level; as her peer or contemporary. You don't want to be in an "asking mode," rather, you want to sound like the expert who is advising your prospect, and convincing her that you have something of value to offer.

Be On A First-Name Basis Getting past the gatekeeper is what most of us have trouble with. Do not lie in order to get past her, but feel free to imply that the prospect knows you. When asked, "Who's calling?" give your first name only. If the next question is, "What company are you from?" be brief, i.e., say "Trylon," not "Trylon Carpet Company." The more questions the screen has to ask, the more uncomfortable she becomes since she doesn't want to risk offending you or her employer, so most times she will put you through quickly.

Operate On A Level Playing Field When you get your prospect on the phone, don't feel obliged to call her by her surname; use her first name also. If you use Ms. or Mr., it puts you in an asking mode, and turns the power over to her.

Sound Authoritative When you get the prospect on the phone, give her a reason to listen to you. Start the conversation with the benefits she will obtain from your product; that you are offering something of value. Use a self-assured, confident voice. No one will listen to you if you sound apprehensive. Ultimately you should ask questions to uncover your prospect's needs, but it should be done with earnest concern for your prospects benefit. Benefits are perceived as profits by your prospect.

Distinguish Yourself From The Crowd Use language in your pitch that sets you apart from the competition:
"We stand out in . . ." or "We are famous for. . ." It will help to convince new prospects that you have the respect of the business community because of your high quality work.

Drop Names of Impressive Clients Impress your prospects y mentioning current/past clients that are prominent or are in the same industry. People like doing business where their competition does. Also, it adds to your credibility, making them feel that you know their business.

Reach More Prospects With Public Speaking Develop topics of interest and speak at industry associations or other functions. You will achieve speaker status and elevated credibility.

Become Your Own PR Agency Send press releases to your high-priority list. Send it to the editors of local business and trade publications, as well as local TV and radio stations.

Look Confident When you look good, you project even better. Your confidence will be stronger and you'll project self-assurance on the phone. Especially if you work from home and are used to getting on the phone in your sleepwear. You don't need to wear business attire, but you should be dressed, have well groomed hair, sit up straight and smile. Women: Imagine you are going out to an office and wear make-up. Now, don't you feel better already?

Eliminate Doubt From Your Voice
Practice makes perfect, so practice with a confident voice. If you sound like you're asking a question instead of making a statement, you've lost your prospect.